- Who We Are
- What We Do
- How To Help
- Contact Us
Chairman of the Board, St. John
As chief executive officer of Coty Inc. from 2001-2012, Bernd Beetz transformed the organization to position Coty as a leading global beauty company. Under his leadership, Mr. Beetz has amplified the organization’s presence worldwide through vast industry insight and international business practices. Driven by an entrepreneurial spirit and focused on creating a strong, innovative pipeline, Coty has gained an unyielding position in the fragrance, skin care and color cosmetics categories; the beauty company now also possesses an unrivaled portfolio of over 50+ notable brands, which are delivered to consumers in 135 markets worldwide.
Since 2001, under the leadership of Mr. Beetz, Coty has initiated precise, coordinated launches that have led to double-digit sales growth and a doubling of profitability. A skillful and gifted marketer, he revitalized the Coty celebrity fragrance category through expert leadership. He has also bolstered the Coty brand portfolio through licensing deals with well-known celebrity, designer and lifestyle brands, such as Jennifer Lopez, Beyoncé Knowles, Marc Jacobs, Bottega Veneta, Davidoff, Rimmel and Playboy.
Demonstrating a proven track record of successful acquisitions, Mr. Beetz spearheaded the acquisitions of Dr. Scheller Cosmetics, OPI Products Inc., philosophy, inc. and TJoy in 2010. The acquisitions were part of his strategy to expand Coty’s business beyond fragrance and solidify the company’s position in the skin care and color cosmetics categories. In 2007, Mr. Beetz introduced renowned brands Sally Hansen and N.Y.C. New York Color to Coty’s expanding collection, through the company’s acquisition of Del Labs. In 2005, Mr. Beetz attained Unilever’s prestige fragrance business, adding notable brands Calvin Klein, Vera Wang, Chloé and Cerruti to the company’s distinguished portfolio; additionally, in 2003, he drove the acquisition of the Kenneth Cole and Marc Jacobs brands.
Inspired by Coty’s impressive growth under the leadership of Mr. Beetz, in 2008 Harvard University hand-picked the beauty company to be the focus of a case study on Coty’s evolution entitled, “Bernd Beetz: Creating the New Coty”. The feature highlighted Coty’s success under Mr. Beetz’s leadership as well as the company’s unique Faster. Further. Freer. corporate culture, which he created.
Partnering with DKMS in 2006, Mr. Beetz connected Coty with the world’s largest non-profit bone marrow donor center to support persons affected by various forms of blood cancer and other related diseases. As DKMS’s official corporate sponsor, Coty has provided financial support to the charity and helped to recruit donors around the world through the development of the Linked Against Blood Cancer Gala, held annually in New York City.
Throughout his career, Mr. Beetz has been honored with numerous awards, including the Marco Polo Award (2002), the highest honor given by the Chinese government to a foreign business leader. In 2006, on behalf of the March of Dimes, Vera Wang presented Mr. Beetz with the Beautiful Apple Award for his dedication and contributions to the beauty industry. That same year, he received the Man of the Year award given by Cosmetique Magazine. In 2007, Mr. Beetz was honored with the Mechtild Harf Award from DKMS in recognition of his contributions to the fight against leukemia. In 2010, Mr. Beetz was honored by Gabrielle’s Angel Foundation for Cancer Research for his leadership in the fight against leukemia. In 2012, Mr. Beetz was awarded the Fragrance Foundations Circle of Champions Award and in 2013 the Duftstars honored him with the Personality of the Year Award.
Prior to joining Coty, Mr. Beetz oversaw the Perfume and Cosmetics division at LVMH. At LVMH, he led the House of Christian Dior as President and CEO, where his leadership drove the blockbuster launch of J’adore, increasing sales by 40 percent and doubling profit.
Prior to LVMH, Mr. Beetz solidified his career in marketing with an over 20-year tenure at Procter and Gamble. Serving as Managing Director of P&G’s businesses in Switzerland, Italy, Turkey and Germany, Mr. Beetz advanced to become European President of Paper and ultimately the European President of the Health & Beauty brand businesses.
Mr. Beetz is a graduate of the University of Mannheim in Germany where he studied economics and marketing. A native of Heidelberg, Germany, Mr. Beetz is fluent in German, English, French Turkish, Italian and conversational in Spanish.