Americana Shopping Event a Success

16 March 2011

Last month, luxury shopping destination Americana Manhasset set up shop in Co-Founder Denise Rich’s Manhattan residence to give donors the opportunity to buy the latest in haute couture while supporting cancer research.  Billed as “A Day of Peace, Love, & Fashion,” Director of Personal Shopping, Danielle Merollo  transformed the apartment into a shopper’s paradise.  From Gucci to Prada, Louis Vuitton to Jimmy Choo, Americana donated an incredible 25% of the proceeds from this second annual event back to the Foundation’s research initiatives.  Thanks to our group of avid shoppers, and our incredibly generous friends at Americana Manhasset, an amazing $80,000 was raised!  The Foundation is deeply grateful to our friends from Long Island who made it all happen: Rita & Frank Castagna, Deirdre Costa Major, Danielle Merollo, and Rebecca Hollander.